Tag Archives: benevolent sexism

Chivalry By Another Name

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This article gave me a good laugh yesterday:

Chicks Dig Sexist Guys, Research Finds –

Researchers from the University of Auckland, New Zealand report that “the endorsement of sexist ideology is linked to higher subjective wellbeing for both men and women.”

According to this study, “a man’s score on a test of ‘benevolent sexism’ – a view of women as ‘deserving of men’s adoration and protection’ – was directly correlated with his overall life satisfaction. Their results also indicated that women are happier in relationships with sexist men.”

Let us take a moment to appreciate the beauty of this phrase, benevolent sexism. Allow it to sink in. For if modern man has mastered (nay, perfected) anything, it is the Art of the Euphemism. We love bushes, especially the kind you can beat around.

To those who may be wondering, benevolent sexism is really just a mealy-mouthed tip of the tongue to the concept of chivalry. The former, however, is easier on our Enlightened Ears. Chivalry is a noble word, filled with the echo of That Which Is to Be Striven After. Benevolent sexism, on the other hand, sounds like a psychological disorder. Those who suffer from it deserve our pity – and our therapists.